Reformation is a brand that stands out, with its commitment to reducing waste, promoting transparency, and prioritising ethical practices.
Sustainability
Reformation’s core mission is to minimize its environmental footprint. The brand recognizes that the fashion industry is one of the most polluting industries globally and aims to change that narrative. To achieve this, Reformation focuses on reducing waste and environmental impact at every step of the production process.
One of the ways Reformation tackles waste is by using deadstock or leftover fabric from other fashion brands. By repurposing these materials, Reformation not only reduces waste but also creates unique and limited edition pieces. Additionally, the brand prioritizes using sustainable fabrics such as Tencel, organic cotton, and recycled materials, further reducing its environmental impact.
Reformation also takes sustainability seriously when it comes to manufacturing. The brand’s factories are powered by renewable energy, reducing greenhouse gas emissions. Moreover, Reformation tracks and measures its carbon, water, and waste footprints to continuously improve its sustainability practices.
Ethical Practices
In addition to its sustainability efforts, Reformation is committed to ethical practices. The brand believes that fashion should not come at the cost of human lives or well-being. To ensure fair treatment of its workers, Reformation partners with factories that provide fair wages and safe working conditions.
By collaborating with factories that adhere to strict labor standards, Reformation ensures that its garments are ethically made. The brand believes in transparency and regularly shares information about its manufacturing partners, allowing customers to make informed choices about their purchases.
In 2020 Reformation faced criticism over their diversity efforts they have since published in there 2023 report that they are actively working towards improving representation and fostering a sense of belonging and engagement within the company.
Reformation has made significant progress in the past few months, such as creating a new internship program focused on hiring from underrepresented communities and launching the DEIB Newsletter “Belong at Ref.” Additionally, Reformation has improved their metrics and data collection to track and enhance their inclusion practices throughout the hiring process.
Why Wednesdays Loves
Reformation is a beloved fashion brand because of its sleek and feminine style, as well as its strong brand ethos in sustainability. The brand’s effortless silhouettes celebrate the feminine figure and embody a sense of easy elegance. They educate customers about the environmental impact of their products and offer transparent product descriptions.
Brief History
Reformation was founded in 2009 by Yael Aflalo with a mission to create beautiful, sustainable clothing. Aflalo recognized the need for change in the fashion industry and set out to create a brand that would make a difference.
Since its inception, Reformation has grown from a small Los Angeles-based brand to a global sustainable fashion powerhouse. By staying true to its values and consistently pushing for innovative solutions, Reformation has gained a loyal following of conscious consumers.
Through its unique and stylish designs, Reformation has proven that sustainability and fashion can go hand in hand. The brand’s commitment to reducing waste, using sustainable materials, and promoting ethical practices has set a precedent for the industry.