REER3, is an ethical unisex streetwear brand that remain dedicated to making a positive impact on the planet. Founded by Klara Vitoria Christ, a visionary fashion designer and artist, REER3 stands as a testament to the harmonious fusion of artistry and ethical values.
Sustainability
REER3 garments are made from 100% organic cotton, adhering to the Global Organic Textile Standard (GOTS). This certification ensures that the cotton is GMO-free and cultivated using significantly less water than conventional cotton. The brand’s use of lower-impact materials, such as organic cotton and recycled polyester, demonstrates its commitment to reducing environmental impact.
Ethical Practises
The brand’s products are Fair Wear Foundation (FWF) certified, indicating that the final production stage is monitored to ensure fair working conditions. While REER3 partly traces most of its supply chain, there is a focus on maintaining workers’ rights and ensuring fair labour practices. Moreover, the brand has been certified by PETA, guaranteeing that its products are vegan and cruelty-free, thereby aligning with ethical standards for animal welfare
Why Wednesday Loves
My favourite aspect of REER3 is the thoughtful messages incorporated into each piece of clothing, serving as gentle reminders to recycle, reduce plastic usage, and care for the planet. It’s heartening to see a brand using fashion as a platform to advocate for positive environmental practices.
Additionally, the fact that Klara Vitoria Christ, the founder of REER3, is also an artist adds depth to the brand. Customers have the opportunity to appreciate and purchase her artwork alongside the sustainable streetwear, creating a unique and meaningful connection between the brand’s ethos and its creator’s artistic expression. This fusion of art and sustainability further enriches the brand’s identity and offers a holistic experience for those who engage with REER3.
Brief History
REER3 was founded by Brazilian born Klara Vitória Christ. Klara, a fashion designer, gained valuable experience working for renowned names such as Iris van Herpen in Amsterdam and Anne Sofie Madsen in Copenhagen before launching her own label.
The brand’s name, REER3, is derived from the initials of Klara’s grandparents, symbolising her fighting spirit and the close three-way relationship.
The brand started just after Klara’s fashion design graduation, following her work for various established names in the fashion industry. Inspired by her experiences and armed with a newfound understanding of design and sustainability, Klara ventured into creating her own label, merging artistry with sustainability. This led to the inception of REER3, a brand that combines handmade designer prints with modern urban fashion, reflecting a blend of creativity, sustainability, and ethical values.