Lora Gene prioritizes sustainability at the core of its operations, leveraging its influence to align economic development with social responsibility and environmental care. As a leading ethical clothing company, they emphasize community over competition and collaborate with like-minded businesses. The brand is B-Corp Certified, reflecting its commitment to ethical and sustainable practices.
Sustainability
Lora Gene’s materials are predominantly natural, with almost 98% sourced from surplus stock, and over half of their range is made from pure silk. They aim to design out waste, utilizing repurposed synthetic materials for functional purposes and ensuring minimal waste through OEKO and GOTS certified suppliers. Additionally, the brand repurposes most waste materials into accessories, further minimizing their environmental impact.
Ethical Practises
The brand’s production takes place in Bulgaria, across five factories and four workshops. Lora Gene works closely with these facilities, visiting them regularly and maintaining long-term partnerships, ensuring transparency and ethical standards. With around 750 individuals involved in the production process, the brand prioritizes paying a living wage, exceeding the average market price for clothing by 10-15%.
Why Wednesday Loves
Lora Gene’s expertise in tailoring is a testament to the brand’s commitment to precision and quality. Originating from Bulgaria, a country renowned for its mastery in tailored attire, Lora Gene pays meticulous attention to detail in crafting their outerwear.
Brief History
Founder Lora Nikolaeva’s vision for Lora Gene stemmed from a deep desire to bring about meaningful change for the women she dresses globally, as well as for the skilled artisans who bring her designs to life. The brand’s assertive and independent ethos is reflected in its understanding of the intricacies of the female form and its commitment to pushing the boundaries of conventional design, resulting in intelligent tailoring and feminine wardrobe staples.
Lora Gene’s dedication goes beyond fashion, as it invests significantly in social action initiatives, supporting all women involved in the brand’s creation process, including pattern cutters, seamstresses, garment technicians, and more. This commitment to uplifting and empowering women is fundamental to the essence of Lora Gene.