OMNES prides itself on making sustainable fashion not only accessible but also enduring. Rejecting the trend-focused approach of fast fashion, the brand prioritizes designs that are fashion-forward without succumbing to transient trends.
From fabric sourcing to production processes, every step is scrutinized to ensure the highest environmental standards, embodying the brand’s dedication to sustainability.
Sustainability
Beginning with the responsible sourcing of materials. The brand meticulously selects quality fabrics that are responsibly grown, sourced, and manufactured, emphasizing natural, recycled, and deadstock materials. OMNES also emphasizes the importance of considering the full lifecycle of its products, opting for natural biodegradable fabrics and mono fibres to facilitate future recycling.
By optimizing fabric usage, utilizing the same fabric across various styles, and digitally designing the range before producing physical samples, OMNES ensures that its products are both sustainable and accessible without compromising on quality.
OMNES’s packaging choices, including recyclable materials and ocean-reclaimed plastic for labels, they stay dedicated to reducing waste and supporting responsible practices.
Ethical Practises
OMNES advocates for a shift in the treatment of suppliers, factories, and garment workers, emphasizing fair treatment, safety, and genuine happiness in the workplace. Their commitment extends to partnering with suppliers who uphold fair labour standards and have been audited for health, safety, ethics, and environmental practices.
OMNES’s unwavering pledge to never use materials that induce animal suffering or harm reflects a deep-rooted compassion for all beings. By refraining from using animal skins, silk, fur, or horn buttons in its collection, the brand advocates for animal welfare and ethical sourcing practices.
Why Wednesday Loves
Beyond its sustainable practices, OMNES seeks to empower and educate consumers, encouraging them to make informed and mindful fashion choices. The brand aims to shift the narrative from trends to enduring, timeless pieces that align with a long-term view of fashion.
OMNES aims to dismantle the stigma surrounding sustainable fashion’s affordability, striving to make a meaningful impact on the industry. By fostering partnerships with charities and emphasizing its recycling program, the brand actively contributes to reducing textile waste and empowering women in the workplace through its charity affiliations.
Brief History
OMNES, a London-based sustainable womenswear brand, was founded by Jordan Razavi. Despite not having a background in the fashion industry, Razavi launched OMNES in 2020 with a passion for creating a brand that offers sustainable and accessible fashion choices. The brand operates primarily through its direct-to-consumer (DTC) website, providing a more inclusive price point compared to many other sustainable fashion brands.
OMNES has a core team comprising 22 members across design, buying, sustainability compliance, and customer care. The brand has made significant strides in its growth, expanding its team and appointing key professionals, including Sara Beech as the head of brand and Fiona Heygate as the buying director and lead designer Freya Rabet. In 2023, OMNES was recognized as a finalist at the Drapers Sustainable Fashion Awards in the Brand of the Year (<£10m turnover company) category.