Welcome to the Wednesday’s World directory: a curated list of sustainable fashion brands. Each name here has been handpicked and deeply investigated. We don’t just take “sustainable” at face value. We ask: why do they say they’re sustainable? How much of that is verified? Where’s the transparency? If a brand hides behind vague language and pretty packaging, we usually don’t feature them.
To help decode the noise, we’ve introduced a scoring system. We examine:
- Materials: Are they recycled, organic, or genuinely eco-aligned?
- Packaging: Compostable, reusable, or just greenwashing?
- Certifications & Initiatives: What’s on paper, and what’s in practice?
- Transparency: Is it all talk, or do they walk the walk?
This list is updated monthly as we uncover new names worth your attention and accountability. We invite our readers to be co-curators: if you’ve discovered a brand doing better, or spotted a crack in the sustainability mirror, let us know.
Wednesday’s World exists to be your trusted source in a shifting landscape, one where fashion isn’t just for the people, but also by and with them. Style with substance. Beauty with backbone. Planet, always in mind.
Patagonia: How Sustainable is Patagonia?
Patagonia Score 4/5 from Wednesday’s World. They have been called ‘The Godfather’ of sustainable clothing, and we agree. Price Range …
Lucy and Yak – Sustainability with Every Step
Lucy and Yak make sustainable clothing that will withstand the test of time. They have carefully constructed a method to …
Cotton On: How Sustainable is Cotton On?
Cotton On Score 3/5 from Wednesday’s World. The are called Cotton On, but how much is actually Cotton? Price Range: …
Beyond Nine: How Sustainable is Beyond 9
Founded by Naomi, Beyond Nine was born from the recognition that women’s bodies naturally change throughout life, particularly during and …
Hush: How Sustainable is Hush?
Founded by Mandy Watkins, Hush has evolved from a humble start-up operated by one woman with a laptop to a …
Finisterre: How Sustainable is Finisterre?
Finisterre Score 4/5 from Wednesday’s World. Finisterre’s moto is “Made for Life Where Land Ends” and they mean it. The …
Vintage Folk – Outfit Ideas and Inspiration for Shopping Vintage
Vintage Folk is not just an ordinary online vintage clothing store. It’s a sustainable fashion haven where the freshest, one-of-a-kind …
Palava – The Playful and Sustainable Clothing Brand
Palava puts sustainability efforts encompass every aspect of their company, from ethical manufacturing to thoughtful design, aiming to make a …
OMNES – Working Towards a Better Future
OMNES prides itself on making sustainable fashion not only accessible but also enduring. Rejecting the trend-focused approach of fast fashion, …
Lora Gene – Slow fashion brand to know about
Lora Gene prioritizes sustainability at the core of its operations, leveraging its influence to align economic development with social responsibility …
REER3 Sustainable Streetwear With Depth
REER3, is an ethical unisex streetwear brand that remain dedicated to making a positive impact on the planet. Founded by …
Toad&Co: Sustainable Outdoor Apparel Since 1996
Founded by Jessica Nordhaus in 1991 in a Colorado garage, Toad&Co has evolved from crafting fleece hats (initially under the …
Gung Ho – Fashion that is Ethical and Meaningful
Gung Ho, a London-based sustainable British fashion brand, is dedicated to creating fashion that carries a deeper meaning. Founded with …
Size Inclusive Sustainable Fashion Brands You Need to Know
In recent years, the fashion industry has seen a growing demand for sustainable and inclusive clothing options. However, Finding Sustainable …
BAM Bamboo Clothing: Sustainable Bamboo Activewear
BAM Bamboo Clothing stands at the forefront of this bamboo revolution, having built a comprehensive business model around this versatile …
Boody: Basics in Bamboo Sustainable Clothing
Having built their entire brand around transforming this versatile plant into exceptionally comfortable, everyday essentials. What distinguishes Boody in the …
tentree: Fashion That Plants Trees for Planetary Impact
Founded in 2011, tentree has evolved from a small start-up to a certified B Corporation with one of the highest …
Acid Running: How Sustainable is Acid Running
Acid Running Score 4/5 from Wednesday’s World. “Running Towards Benightment”. Price Range: £29 to £95 Acid Running emerges as a …
Thinking MU: How Sustainable is Thinking MU?
Thinking MU Score 4.5/5 from Wednesday’s World. To begin thinking sustainably, Thinking MU is a good place to start! Price …
PANGAIA: HOW SUSTAINABLE IS PANGAIA?
Pangaia Score 4.5/5 from Wednesday’s World. If fashion were a laboratory, Pangaia would be its mad scientist! Price Range £30 …
Sustainable Footwear: The Return of Jelly Shoes with Carmen Sol
In the ever-evolving world of sustainable fashion, a new trend is making waves – Sustainable Footwear. Gone are the days …
Rainkiss – Look Stylish in the Rain
When it comes to fashion, rainwear has often been overlooked as a drab and utilitarian necessity. But Rainkiss, a brand …
Sustainable Fashion Brands from Bali that you need to know about
Bali’s constant stream of tourists has caused for a rise in demand for boutique Fashion, but what are the best …
No Borders in Fashion! The Brand Supporting Local Artisans
“We know that real change only happens when it’s done collectively.” – No Borders Want a place where you can …
Magnolia Pearl The Free-Spirited Sustainable Brand with Love
Magnolia Pearl is whimsical, oozing with creativity an essence of romantic drama. It’s poetic and spills in and out of …
Circulate with Ahluwalia – The New Recycling with Rewards Concept
Every day new concepts are coming forward with ways to make the world of fashion more sustainable. Brands are coming …
Corridor – Redefining Sustainable Fashion through Love and Unity
Corridor is an independent New York-based brand that has been redefining sustainable fashion since its inception in 2013. Founded by …
Japanese Sustainable Fashion Brands that you Need Know About 2023
Top Sustainable Fashion Brands from Japan Sustainability has become a buzzword in the fashion industry, and for a good reason …
The R Collective – Sustainable Fashion Brand – Reuse and Recycle
In a world where fashion waste is a significant concern, The R Collective has emerged as a social impact business …
Joanie – Sustainable Brand with Love for Nostalgia
The Joanie motto is “Feel-good clothing with a nod to nostalgia. Making everyday dressing a little more fun!” and this …
Ilk and Ernie – Refining Every Step to be Sustainable
Once upon a time in the vibrant city of Brighton, a group of passionate individuals came together to create a …
Reformation – Sleek, Feminine and Sustainable
Reformation is a brand that stands out, with its commitment to reducing waste, promoting transparency, and prioritising ethical practices. Sustainability …
Pop Sick Vintage – Repurposed Clothes with an Edge
I frequently come across sustainable clothing brands, but occasionally one brand stands out: Pop Sick Vintage. The owners of Pop …
Dandelie – The Brand Inspired by a Sunflower
Located in the Netherlands and Inspired by the cyclical beauty of a sunflower, Dandelie curates a collection of vintage and …
The Knotty Ones – Knitwear with Style and Zero Waste
The Knotty Ones is a fashion brand that combines sustainability, craftsmanship, and social responsibility to create unique and ethically-made knitwear …
Wild Thing Sustainability with Individuality
Wild Thing! This is the place where fashion-forward meets sustainability, and unique meets affordable. Wild Thing offer handmade pieces, eco-friendly …
ELV Denim – All the Denim you need in Sustainability
Founded by renowned fashion stylist Anna Foster in 2018, ELV Denim started its journey with the introduction of their signature …
OOTO – Out Of The Ordinary and Sustainable
Welcome to the vibrant world of OOTO (Out of the Ordinary), a small and independent clothing label that was born …
Minga London – Promoting Everyone to be Their Authentic Selves
Minga London a sustainable brand with all the edges. They offer vintage gothic-inspired clothes with a focus on womenswear, including …
Thought Clothing – Sustainable Since 1995
Sustainable since 1995 is the slogan for brand Thought Clothing sustainable . Made with the idea to promote more thoughtful …
Albaray – Sustainable Fashion Brand Since 2020
Albaray is a vision brought to life by an all-female trio with a combined experience of over 25 years in …