Founded in 2011, tentree has evolved from a small start-up to a certified B Corporation with one of the highest scores in the apparel category. Their tagline “We Believe Big Change Starts Small” encapsulates their philosophy that everyday sustainable choices collectively create significant environmental impact.
What distinguishes tentree in the crowded sustainable fashion market is their quantifiable, verified environmental contribution. Unlike brands that focus solely on materials or manufacturing, tentree combines ethical production with direct planetary restoration through their tree planting initiative. This multi-dimensional approach addresses both the immediate impact of clothing production and contributes to long-term environmental regeneration.
tentree: Fashion That Plants Trees for Planetary Impact
Founded: 2011 in Regina, Saskatchewan by Kalen Emsley, David Luba, and Derrick Emsley
Sustainability Highlights:
- Plants ten trees for every item purchased
- Over 100 million trees planted to date
- B Corporation certified with score of 136.2 (among top apparel companies)
- Climate Neutral certified since 2020
- 99% sustainable fiber usage in products
- 90% fiber traceability to source
- Launched “Circularity by tentree” program
Tree Planting Program: tentree’s signature initiative is structured to provide transparency and verification:
- Each product includes a unique registration code
- Customers can register via the “Impact Wallet” platform
- veritree technology tracks planting locations and progress
- Program operates in 14 countries through partnerships with Eden Reforestation and Trees for the Future
- Process includes seed collection, community employment, planting, and impact monitoring
Materials & Sourcing: tentree maintains one of the industry’s strongest commitments to sustainable materials:
- 99% sustainable fiber usage across product range
- Key materials include TENCEL™ lyocell from sustainably managed forests
- Organic cotton with Fairtrade certification
- REPREVE® recycled polyester made from post-consumer plastic
- Continuous innovation with recycled spandex and naturally dyed fabrics
- Focus on reducing water consumption and lowering carbon emissions in material production
Production Ethics: tentree implements strict ethical manufacturing standards:
- Partner factories adhere to a comprehensive Code of Conduct
- Regular factory audits ensure compliance with international labor standards
- Human Rights Policy Statement enforces worker protections
- Commitment to fair wages, proper rest days, and gender equality
- Safe working conditions throughout the supply chain
Restorative Agenda: tentree structures their environmental approach around five key pillars:
- Transparency
- Climate
- Product
- Nature
- People
This framework guides their decision-making across operations, ensuring comprehensive sustainability rather than isolated initiatives.
Price Range: $$ – Mid-range pricing that reflects quality sustainable materials and ethical production while remaining accessible to their target market.
Where to Shop: tentree products are available through:
- Their e-commerce platform: tentree UK
- Retail locations (available through store locator on website)
- Shipping to the United Kingdom starts at £25
Future Environmental Commitments
tentree has established ambitious goals for their continued environmental impact:
| Timeframe | Goal |
|---|---|
| 2030 | Plant 1 billion trees |
| Ongoing | Expand Climate+ program |
| Ongoing | Enhance supply chain sustainability |
| Ongoing | Increase circular economy initiatives |
| Ongoing | Strengthen community partnerships |
Verification Framework
tentree maintains credibility through a robust verification and reporting system:
- Annual Sustainability Report documenting environmental initiatives
- Third-party audits verifying sustainability claims
- Transparent communication about environmental protection efforts
- B Corporation recertification process ensuring ongoing compliance
Frequently Asked Questions About Tree Planting Initiatives
How does tentree verify their tree planting claims?
tentree utilizes veritree technology to track and verify their tree planting progress. Each product includes a unique code that customers can register through their Impact Wallet, allowing them to see exactly where their ten trees are planted. This system provides transparency and accountability for their environmental claims.
What types of trees does tentree plant and where?
tentree plants native species appropriate to each ecosystem across 14 countries worldwide. They work with established partners including Eden Reforestation and Trees for the Future to ensure proper species selection and planting techniques. Projects include mangrove restoration in Indonesia, agroforestry in Africa, and reforestation in various other regions.
How does tree planting help combat climate change?
Trees are natural carbon capture systems, absorbing CO2 from the atmosphere as they grow. tentree’s 100+ million planted trees contribute to carbon sequestration while also providing additional benefits like preventing soil erosion, creating wildlife habitats, and supporting biodiversity. Their Climate+ program specifically focuses on climate impact through tree planting.
Beyond tree planting, how does tentree ensure sustainability?
tentree implements a comprehensive approach to sustainability that includes:
- 99% sustainable fiber usage in their products
- Carbon neutral operations (Climate Neutral certified)
- Ethical manufacturing practices with regular factory audits
- Circularity initiatives to divert textiles from landfills
- B Corporation certification with a high score of 136.2
This multi-faceted approach addresses environmental impact throughout their supply chain, not just through their tree planting initiative.
How does tentree’s tree planting program benefit communities?
tentree’s tree planting initiatives have helped 75+ million communities worldwide and generated 75+ million work hours. They partner with organizations that employ local community members for tree planting and maintenance, providing sustainable employment opportunities. Additional benefits include improved agricultural conditions, watershed protection, and in some cases, development of infrastructure like maternity care centers.