Having built their entire brand around transforming this versatile plant into exceptionally comfortable, everyday essentials. What distinguishes Boody in the crowded sustainable fashion landscape is their comprehensive approach—combining rigorous certification standards, closed-loop manufacturing processes, and a comfort-first philosophy that ensures sustainability never compromises wearability.
Their tagline “Make Yourself Comfortable™” encapsulates this dual commitment to both physical comfort and environmental consciousness. As Australia and New Zealand’s first B Corp certified underwear brand, Boody has established themselves as pioneers in proving that sustainability can be accessible, comfortable, and integrated into everyday wardrobe essentials.
Boody: Bamboo Innovation in Sustainable Basics
Founded: By two Australian families with a vision to revolutionize everyday basics through eco-conscious manufacturing. Later expanded to South Africa in 2014-2015 through entrepreneurs Nick Stein, Richard Frankel, and Herschel Aronstan
Sustainability Highlights:
- First underwear brand in Australia/NZ to achieve B Corp certification with a score of 101.6
- Bamboo cultivation uses no pesticides, fertilizers, or irrigation systems
- Closed-loop manufacturing with 99% solvent recycling
- Innovative tube knitting methodology that significantly reduces waste
- FSC®-certified sustainable bamboo sourcing
- Multiple sustainability certifications including Ecocert, OEKO-TEX, and ISO 14001
Materials & Sourcing: Boody sources their bamboo from Sichuan Province, China, where it’s organically grown without fertilizers or pesticides and relies solely on rainwater for irrigation. Their viscose processing employs a closed-loop system that includes mechanical crushing of bamboo, dissolution in sodium hydroxide, and a solvent recycling system that achieves 99% efficiency—significantly reducing environmental impact while transforming bamboo into exceptionally soft fabric.
Production Ethics: Boody maintains strong ethical manufacturing standards throughout their production process. Their factory partners adhere to rigorous social and environmental compliance standards, with regular audits ensuring worker welfare, safe conditions, and fair compensation. Their commitment to quality is reflected in their four-part design philosophy:
- Conscious Design: Avoiding fashion fads to create timeless basics that reduce overconsumption
- Comfort-first: Prioritizing exceptional comfort in every product
- Rigorous Testing: Comprehensive testing protocols ensuring product longevity
- No Objections: Designing products that customers will have no regrets purchasing
Each product emphasizes bamboo’s natural properties of breathability, softness, and sustainability, with their marketing emphasizing that products become “Softer with Every Wash” and are “Consciously crafted.”
Sustainability Verification: Boody’s environmental claims are substantiated through multiple respected certifications:
| Certification | Focus Area | Significance |
|---|---|---|
| B Corp | Comprehensive ESG performance (101.6 score) | First underwear brand in AU/NZ with certification |
| Ecocert | Organic bamboo verification | Ensures pesticide-free cultivation |
| FSC® | Forest management practices | Guarantees responsible bamboo sourcing |
| OEKO-TEX | Chemical safety standard | Confirms absence of harmful substances |
| PETA-Approved | Vegan product certification | Confirms no animal products used |
| ISO 14001 | Environmental management | Demonstrates systematic approach |
| ISO 9001 | Quality management | Ensures consistent production standards |
This extensive certification portfolio provides third-party verification of Boody’s sustainability claims across materials, manufacturing processes, and business practices.
Price Range: $$ – Mid-range pricing that reflects quality sustainable materials and ethical production while remaining accessible to their target market.
Customer Experience: Boody backs their products with a 30-day “Comfort Guarantee,” offering a full refund if customers aren’t completely satisfied. This customer-centric approach is reflected in their strong online ratings:
- Website UX Rating: 9/10
- Customer Service Rating: 9/10
- Return Policy Rating: 10/10
- Overall TrustScore: 4.4/5 (with 75% 5-star reviews)
Where to Shop: Boody products are available through:
- Their e-commerce platform: Boody UK
- Free standard shipping on orders over £45
- International shipping options are available
Environmental Initiatives Beyond Products
Boody’s sustainability commitment extends beyond their product materials to include:
- Packaging Innovation
- Recycled post-consumer waste materials
- FSC-certified packaging suppliers
- Biodegradable components
- Corn-based PLA bags for shipping
- Social Responsibility
- “1% for the Planet” membership
- 10% of beanie sales directed to cancer care
- Partnership with Thread Together to address clothing waste
Market Position & Competitive Landscape
Frequently Asked Questions About Bamboo as a Sustainable Material
What makes bamboo a more sustainable material choice?
Bamboo is one of the fastest-growing plants on Earth, capable of growing up to 47.6 inches per day. It requires no pesticides, fertilizers, or irrigation systems, relying entirely on natural rainfall. Bamboo also produces more oxygen than equivalent tree stands, making it an effective carbon capture solution. Boody’s bamboo is certified by Ecocert, verifying its organic cultivation.
How is bamboo transformed into soft fabric?
Boody uses a closed-loop manufacturing process that begins with mechanical crushing of the bamboo, followed by dissolution in sodium hydroxide. The resulting solution is spun into fibers using an advanced solvent recycling system that achieves 99% efficiency. This process significantly reduces waste while creating the exceptionally soft bamboo viscose fabric used in their products.
What makes Boody’s bamboo clothing particularly comfortable?
Bamboo viscose offers several natural comfort advantages: it’s thermoregulating (keeping you warm in winter and cool in summer), moisture-wicking, hypoallergenic, and becomes softer with each wash. Boody’s “Comfort-first” design philosophy ensures these natural properties are maximized through rigorous testing and seamless construction techniques.
How does Boody verify their sustainability claims?
Boody maintains an extensive certification portfolio that includes B Corp Certification (score 101.6), Ecocert for organic bamboo, FSC® certification for sustainable forestry, OEKO-TEX for chemical safety, PETA-Approved vegan status, and ISO 14001/9001 for environmental and quality management. These third-party verifications validate their claims across materials, manufacturing processes, and business practices.
What makes Boody different from other sustainable fashion brands?
Boody’s unique approach combines several distinctive elements: their exclusive focus on bamboo as a primary material, their closed-loop manufacturing process with 99% solvent recycling, their comprehensive certification framework (being the first underwear brand in Australia/NZ with B Corp certification), and their commitment to making sustainability accessible through everyday essential items rather than high-fashion pieces.