Founded by Naomi, Beyond Nine was born from the recognition that women’s bodies naturally change throughout life, particularly during and after pregnancy, yet the fashion industry typically offers limited solutions for these transitions. The brand name itself reflects this philosophy—clothing designed to extend “beyond nine” months of pregnancy, creating pieces with longevity and adaptability at their core.
What distinguishes Beyond Nine in the crowded sustainable fashion market is their holistic approach to sustainability, combining:
- Adaptable designs for different life stages
- Ethical manufacturing with verified certifications
- Predominant use of natural and organic materials
- Comprehensive environmental practices across operations
- Social impact initiatives supporting maternal rights
Beyond Nine: Sustainable Style for Life’s Transitions
Founded: By Naomi, who created the brand to address the gap in adaptable women’s clothing across different life stages
Sustainability Highlights:
- 70% of garments made from natural fibers
- Over 75% of cotton sourced from organic sources
- Turkish supplier operates on 90% solar energy
- Less than 3% polyester usage (23% of which is recycled)
- Utilization of deadstock fabric to reduce waste
- Biodegradable and FSC-certified recycled packaging
- 95% of goods transported by road to minimize emissions
Materials & Sourcing: Beyond Nine prioritizes natural and organic materials in their production process. With 70% of their garments made from natural fibers and over 75% of cotton sourced organically, they significantly reduce the environmental impact compared to conventional materials. Their minimal use of polyester (less than 3%) helps reduce microplastic pollution, with almost a quarter of that polyester being recycled.
Production Ethics: The brand maintains strong ethical manufacturing standards with production split between:
- North London factory partnership established since 2017
- Turkish jersey supplier with GOTS and Amfori certifications
All manufacturing partners ensure living wages for workers, safe working conditions, and adherence to ethical labor practices. Their factories hold multiple certifications including Global Organic Textile Standard (GOTS), OCS Certification, RCS Certification, GRS Certification, and Sedex Certification.
Circular Fashion Initiatives: Beyond Nine partners with Curate & Rotate, a UK-based resale platform, encouraging customers to recycle pre-loved items rather than disposing of them. This promotes clothing circularity and extends the lifecycle of their garments beyond first ownership.
Price Range: ££ – Mid-range pricing (£59-£210), reflecting quality sustainable materials and ethical production while remaining accessible to their target market.
Their design philosophy centers on creating versatile pieces that adapt to women’s changing bodies, extending the wearable lifespan of each garment and reducing the need for constant wardrobe turnover.
Where to Shop: Beyond Nine products are available through their e-commerce platform at Beyond Nine.
Market Position & Social Impact
Beyond Nine operates in the growing sustainable maternity and women’s fashion market, which shows significant growth potential with projections reaching USD 30.87 billion by 2030 (4.7% CAGR).
Social Responsibility: Beyond Nine demonstrates strong social commitment through their partnership with “Pregnant Then Screwed,” a charity addressing maternity discrimination. The brand donates 10% of proceeds every third Friday to support this cause, aligning perfectly with their focus on women’s experiences throughout life changes.
Customer Validation: Beyond Nine’s sustainability approach has resonated well with consumers:
- Junip: 4.69/5 stars with 2,398 reviews (94% recommendation rate)
- Overall rating: 4.5/5 stars based on customer feedback analysis
Customer testimonials frequently highlight both the quality and adaptability of their garments, with one customer noting: “A pair of iris-coloured overalls from Beyond Nine have been the garment I have reached for most in the first 16 months of my daughter’s life.”
Notable Sustainability Certifications
Beyond Nine’s environmental and ethical claims are substantiated through multiple respected certifications:
| Certification | Focus Area | Significance |
|---|---|---|
| GOTS | Organic textile production | Ensures environmental and social responsibility |
| OCS | Organic content verification | Tracks organic material from source to product |
| RCS | Recycled content | Verifies recycled materials in production |
| GRS | Global recycled standard | Comprehensive recycled content certification |
| Sedex | Ethical trade | Supply chain transparency and labor practices |
| Amfori | Social compliance | Worker welfare and ethical standards |
This robust certification portfolio validates Beyond Nine’s sustainability claims across materials, manufacturing processes, and ethical practices.
Frequently Asked Questions About Sustainable Maternity Fashion
What makes Beyond Nine different from other sustainable fashion brands?
Beyond Nine uniquely focuses on creating adaptable clothing designed to accompany women through various life stages, particularly during and after pregnancy. Their “beyond nine months” philosophy extends the wearable lifespan of garments, reducing consumption while maintaining style and comfort through body changes.
How does Beyond Nine verify their sustainability credentials?
Beyond Nine holds multiple respected certifications including GOTS, OCS, RCS, GRS, and Sedex, which verify their claims regarding organic materials, recycled content, and ethical manufacturing. Their Turkish supplier is additionally Amfori-certified with 90% solar energy usage.
What sustainable materials does Beyond Nine use?
The brand prioritizes natural fibers (70% of garments) with over 75% of cotton being organically sourced. They minimize polyester use (less than 3%) with approximately 23% of that being recycled polyester. Additionally, they utilize deadstock fabric to reduce textile waste.
How does Beyond Nine approach circular fashion?
Beyond Nine partners with Curate & Rotate, a UK-based resale platform, encouraging customers to recycle pre-loved items rather than disposing of them. This extends product lifecycles and reduces fashion waste.
What is Beyond Nine’s social impact?
The brand maintains a charity partnership with “Pregnant Then Screwed,” which addresses systemic issues like maternity discrimination. Beyond Nine donates 10% of proceeds every third Friday to support this cause, aligning with their focus on supporting women through life’s transitions.