Thinking MU Score 4.5/5 from Wednesday’s World. To begin thinking sustainably, Thinking MU is a good place to start!
Price Range £30 to £170
Established in 2009 in Barcelona, Thinking MU has built their reputation on three core principles: “Reduce, Regenerate, and Transparency.” Their commitment to environmental stewardship goes beyond marketing claims, with verifiable metrics and transparent production practices that demonstrate genuine dedication to sustainability.
Sustainability Highlights:
- Operates under three core principles: “Reduce, Regenerate, and Transparency”
- Hemp cultivation uses 95% less water than traditional cotton
- Zero chemical pesticides in hemp production
- Hemp absorbs 4x more CO2 than trees, making it an effective carbon capture crop
- Multiple sustainability certifications including GOTS and Fair Trade task_1
Materials & Sourcing: Thinking MU has positioned hemp as central to their research and development (“For us R&D = HEMP”), considering it “the natural fiber of the future.” Their hemp garments typically blend 55% hemp with 45% organic cotton, combining durability with comfort. Beyond hemp, they utilize TENCEL™/LENZING™ biofibers sourced from sustainably managed forests, creating a diverse portfolio of eco-friendly materials.
Production Ethics: All designs originate in Barcelona, while manufacturing occurs in China under ethical labor practices. Their supply chain transparency is enhanced through the BCOME tool, which tracks sustainability metrics throughout production. Thinking MU holds multiple ethical certifications including BSCI and SEDEX, verifying their commitment to fair labor practices. task_1
Price Range: $$ – Mid-to-premium pricing reflects sustainable materials and ethical production. Hemp collection items range from €29.90 for basic t-shirts to €109.90 for more complex garments, positioning them in the accessible premium segment of sustainable fashion. task_1
Their Message:
“WITH OUR HEMP GARMENTS YOU CHOOSE: LESS WATER, LESS WASTE AND MORE COLOR FOR YOUR CLOSET!”
Where to Shop: Thinking MU products are available through:
- Their e-commerce platform: Thinking MU Website
- Physical flagship stores in Barcelona and Madrid
- International shipping is available with free delivery on orders over €110
- 30-day return policy for customer satisfaction task_1
Good to Know: Thinking MU’s Market Position
While customer reviews indicate strong appreciation for Thinking MU’s sustainable innovations and appealing designs, their Trustpilot rating stands at 3.2/5 stars (based on 19 reviews). Areas for improvement noted by customers include product durability concerns, customer service response times, and questions about price-quality ratio. task_1
However, their sustainability credentials are strongly validated by the Good On You Directory with impressive ratings:
- Environmental Policies: 5/5
- Worker Treatment: 4/5
- Animal Welfare: 4/5
This positions Thinking MU among the more credible sustainable fashion brands, particularly for consumers prioritizing environmental impact over minor customer service concerns.
“Ready to Think”
Thinking Mu isn’t just talking the talk; they’re walking the walk. Their “Ready to think” slogan is a cheeky play on “Ready to wear,” challenging consumers to question everything – from fashion rules to the workings of modern society. Their commitment to transparency and their Zero Waste initiative showcase their dedication to sustainability. However, there’s always room for more ambitious goals and broader impact.
Thinking Mu isn’t just a brand; it’s a movement disguised as a clothing company. They’re the philosophers of sustainable fashion, constantly questioning, innovating, and pushing boundaries. From their use of organic and recycled materials to their commitment to transparency, they’re rewriting the rules of what a fashion brand can be.
Frequently Asked Questions About Sustainable Hemp Fashion
What makes hemp a sustainable fabric choice?
Hemp requires 95% less water than traditional cotton, produces 2.5x more fiber per land area, and naturally repels pests (eliminating the need for harmful pesticides). Additionally, hemp plants absorb 4x more CO2 than trees, making hemp cultivation an effective carbon capture method. task_1
Is hemp clothing comfortable to wear?
Yes. While traditional hemp can feel rough, modern processing methods and blending with organic cotton (as seen in Thinking MU’s 55% hemp/45% organic cotton mix) creates garments that are durable yet comfortable against the skin. The fabric becomes softer with each wash while maintaining its structure. task_1
How do Thinking MU’s prices compare to non-sustainable brands?
Thinking MU’s products are priced in the mid-to-premium range, typically higher than fast fashion but comparable to other quality contemporary brands. The price reflects sustainable materials, ethical labor practices, and durable construction designed for longevity rather than disposability. task_1
What certifications validate Thinking MU’s sustainability claims?
The brand holds multiple respected certifications including GOTS (Global Organic Textile Standard), Fair Trade, OCS (Organic Content Standard), BSCI, and SEDEX. These third-party verifications validate their claims regarding materials, labor practices, and overall sustainability commitments. task_1
How transparent is Thinking MU about their production process?
Transparency is one of Thinking MU’s core principles. They implement the BCOME tool to track sustainability metrics throughout their supply chain and clearly disclose that their products are designed in Barcelona and manufactured in China under verified ethical conditions. Their website provides detailed information about materials, production processes, and environmental impact.