Gung Ho, a London-based sustainable British fashion brand, is dedicated to creating fashion that carries a deeper meaning. Founded with the intention of pushing boundaries in sustainable fashion, the brand’s collections are not only handmade locally using sustainable fabrics but also intricately weave meaning into the prints by highlighting specific environmental issues. This approach allows wearers to connect with the clothing on a deeper level, enabling them to wear not just what they love, but what they believe in.
Sustainability
Gung Ho’s commitment to sustainability and ethical production practices is a cornerstone of its brand identity. By crafting its collections locally using sustainable materials, the brand minimizes its environmental impact and supports local craftsmanship.
Moreover, each collection is centred around a cause or “Talking Point,” with a current focus on highlighting the importance of insects and the impact of pesticides. To further educate and engage consumers, every garment is accompanied by a dinky minizine, offering key facts and information about the issue at hand.
Gung Ho holds certifications such as the Global Organic Textile Standard and is associated with the Fair Wear Foundation, underscoring its commitment to ethical and sustainable practices.
Ethical Practises
Gung Ho’s collections are handmade locally in the United Kingdom using sustainable fabrics, reducing the carbon footprint associated with transportation and supporting local craftsmanship.
Why Wednesday Loves
One of Gung Ho’s distinctive features is its dedication to making a tangible impact beyond the realm of fashion. For every item sold, the brand donates to a charity that works directly with the cause highlighted in the collection. This commitment to giving back and driving positive change amplifies the brand’s ethos of using fashion as a force for good, extending its impact far beyond the realm of clothing.
Gung Ho’s dedication to crafting purposeful fashion that resonates with environmental and social causes sets it apart as a transformative force in the fashion industry. By intertwining sustainable practices, meaningful storytelling, and a commitment to driving positive change, Gung Ho sets a new standard for fashion that goes beyond aesthetics, creating a deeper connection between clothing and conscience.
Brief History
Gung Ho, a London-based sustainable British fashion brand, has embarked on a remarkable journey with a clear vision and purpose. Founded by Sophie Dunster, the brand is driven by a deep-rooted commitment to intertwine fashion with environmental and societal advocacy.
Sophie Dunster’s upbringing in a zero-carbon architect household instilled a strong ethos of sustainability from an early age. Drawing from her artistic strengths, Sophie envisioned a unique approach to convey environmental issues through her creativity. Her passion for sustainability and fashion led her to explore the potential of silk screen printing as a medium to transform her drawings into wearable “talking points.”
Gung Ho was born out of Sophie’s belief that fashion should not only make individuals look good but also serve as a canvas for showcasing their values.